Dubai Media Incorporated (DMI) has announced a fresh strategy and corporate identity, with the approval of Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Second Deputy Ruler of Dubai and Chairman of the Dubai Media Council (DMC). This move is part of DMI’s efforts to stay current with industry trends and technology while enhancing competitiveness.
The new strategy spans all facets of DMI, encompassing print, radio, TV, and digital platforms. It aligns with Dubai’s ambition to solidify its position as a regional media and business hub. Sheikh Ahmed emphasized that this strategic development reflects the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, to elevate Dubai’s media industry to global prominence. The objective is to create a progressive media environment that not only garners audience trust but also contributes significantly to the nation’s sustainable development journey. The plan includes nurturing young national leaders and positioning DMI as one of the Arab world’s leading media companies, with ongoing support to realize these goals.
The new strategy is set to foster competitive and internationally recognized media services, preserving local cultural values while contributing to Dubai’s GDP and overall growth. This announcement marks a significant step in DMI’s evolution and aligns with Dubai’s status as a global media hub.
